August-September 2014

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Florida Legislature Does Right by Our Veterans

Florida Legislature Does Right by Our Veterans

Rebirth of a Legend

Rebirth of a Legend

Rising out of the ashes, much like the mythological Phoenix gracing its hood, the Trans Am sports car has been reborn.
On the Trail

On the Trail

In Paul Coley’s business, Scent Evidence K-9, the nose knows. The dog’s nose, that is.
A Little Help From Your Friends

A Little Help From Your Friends

More entrepreneurs are turning to online funding mechanisms, like Kickstarter, to get their start-up funds.
It’s All About Location

It’s All About Location

Getting Engaged

Getting Engaged

Your key to success is learning how to engage your customers. How? We give you the keys.
Trade Secrets

Trade Secrets

Andrea Moore is the familiar face of Enterprise Florida in the 850 region.
Salvaging Cypress

Salvaging Cypress

Bob Sutton harvests ancient cypress stumps out of Northwest Florida’s Dead Lakes and turns them into treasures.
Legislature Duped Locals

Legislature Duped Locals

When the Legislature adjourned and went home in May, what did lawmakers do to make life better for business?
Collective  Consciousness

Collective Consciousness

You may have 24-hour technological connectivity at your fingertips, but don’t forget that personal connection with your clients.
The State's Wood Basket

The State's Wood Basket

Banks Are Reborn As Doctors’ Offices

Banks Are Reborn As Doctors’ Offices

Tell the World You’re the Best

Tell the World You’re the Best

Northwest Florida New Business and Developments

Northwest Florida New Business and Developments

Prognosis: It’s Morning in Florida

Prognosis: It’s Morning in Florida

Dr. Neal Dunn has spent decades taking care of his patients. Now he has a new one to work on — the state of Florida.
Sound Bytes August/September

Sound Bytes August/September

Weathering the Storms

Weathering the Storms

For the last two years, tourism has boomed on the Northwest Florida Coast, aided by a multi-billion dollar advertising campaign funded by BP. But the Gulf states and communities were left on their own to lure tourists for the 2014 season. What’s happened without BP’s financial support and who is leading the charge?
Brand Renew

Brand Renew

Branding — and rebranding — can be a risky business. It’s important to deliver the message that your business is one of a kind … the only one that can do what it does. But whatever you do, don’t change your message or your logo just for change’s sake. And don’t throw the good out with the bad.