Enterprise Florida’s Dr. Neal Dunn Opinion of The State
Dr. Neal Dunn has spent decades taking care of his patients. Now he has a new one to work on — the state of Florida.
850 — The Business Magazine of Northwest Florida - August-September 2014
Tell the World You’re the Best
Having grown up in and cut my teeth on the marketing side of the publishing business, I have been faced thousands of times with the challenge of explaining to a prospective client what a “brand ad” is. Why? Because brand…
2014 Legislature Doesn't Give Businesses Everything They Want
When the Legislature adjourned and went home in May, what did lawmakers do to make life better for business?
Banks Are Reborn As Doctors’ Offices
Quick Look Address: 3123 E. 23rd St., Panama City Beach List Price: $675,000 Sale price: $540,000 Square Footage: 2,376 (heated and cooled) Contact: Patrick Jones, NAI Talcor, (850) 814-587 Address: 9001 Front Beach Rd., Panama City Beach List Price: $705,000 Sale…
Sound Bytes August/September
Capital Local Honors First Commerce was named the 2013 Credit Union of the Year by the League of Southeastern Credit Unions. The League, which represents 278 credit unions throughout Florida and Alabama, awarded First Commerce honors in the $100–$500 million…
Three Titans of Tourism Tell us How they Plan to Navigate The New Normal After BP
For the last two years, tourism has boomed on the Northwest Florida Coast, aided by a multi-billion dollar advertising campaign funded by BP. But the Gulf states and communities were left on their own to lure tourists for the 2014 season. What’s happened without BP’s financial support and who is leading the charge?
North Florida’s Trees Have a Major Economic Impact on The Region
Matt Burke Forests play a significant economic role in Florida. Lee Ann Fisch, of the Florida Forestry Association (FFA), likes to say “forestry is agriculture’s best-kept secret.” Agriculture, mind, is Florida’s second major industry after tourism, and forestry is…
How To Strengthen The Public Perception of Your Company
Branding — and rebranding — can be a risky business. It’s important to deliver the message that your business is one of a kind … the only one that can do what it does. But whatever you do, don’t change your message or your logo just for change’s sake. And don’t throw the good out with the bad.
