Capital Regional Medical Center Rebrands
New Identify Emphasizes Its Relationship with HCA Healthcare
In a move that will more closely and publicly align Capital Regional Medical Center with its corporate parent, CEO Alan Keesee revealed the hospital’s new sign, new branding and new name — HCA Florida Capital Hospital — in ceremonies on Thursday.
“Even though we are changing our name, nothing has changed in our care,” anesthesiologist and hospital board chair Robert J. Atwater told the gathering. “We are still going to be local, we are going to be collaborative and our providers are going to deliver the exact same care that we always have. We take great pride in treating our patients like our own family.”
Hospital leadership, staff, community leaders and others turned out for the unveiling, which was energized by a DJ and performances by members of Florida A&M University’s Marching 100. Balloons in HCA’s trademark colors of orange and blue made for a festive scene and a bit or irony not lost on Tallahassee Mayor John Dailey.
“I am here to support the corporate orange and blue,” versus anything having to do with a university located in Gainesville, Dailey said with a laugh. “I can’t believe I had to say that.”
What is now HCA Florida Capital Hospital has been an affiliate of HCA Healthcare since 1980.
“While our HCA Florida brand may be new, our rich history as part of HCA Healthcare is not,” Keesee said.
“If you have ever worked here, you always knew we were part of a greater whole,” Atwater added. “You knew that we had the resources of HCA to provide capital, guidance and advice on best practices for safety and patient care.”
The rebranding comes on the heels of a $42 million investment in the hospital’s clinical and educational operations.
“We are excited this year to open a new 20-bed in-patient rehab facility, a 10-bed neonatal ICA, multiple operative suites and for the first time ever, we are training the next generation of doctors here in the community with a psychiatric residency program and also one for dermatology,” Keesee said.
HCA Healthcare’s commitment to education is not limited to its medical centers, as Marching 100 band member James Graham knows. Graham is an allied health major at FAMU, which received a $1.5 million grant from HCA Healthcare in 2021 as part of an effort to foster diversity in healthcare through support of historically black colleges and universities.
“The grant is going to help us get new equipment because what we have right now is pretty old, so we need new stuff to help us be more up to date,” Graham said after his performance.
“Right now, it’s important to lift up the community,” said Pamela Simmons, a nurse at the hospital and a member of its rebranding team. “HCA Florida is reaching out to various colleges like FAMU, the University of Florida and the University of South Florida to nurture future healthcare providers.”
Simmons, the charge nurse in HCA Florida’s COVID-19 unit, became infected last year. The experience gave her a new perspective — what it’s like to be a patient at HCA Florida.
“This family unified to not only help me with my health being a patient with COVID, but they rallied around me,” Simmons said. “They helped me and my family financially, and here I am, fully recovered. That is truly a blessing. To say you showed up is an understatement. You showed up and showed out.”