Ashley Herrick

Conference Services Manager at Henderson Beach Resort, 24

Tourism is an integral facet of the Emerald Coast economy. Ashley Herrick plays a vital role in ensuring the Henderson Beach Resort stays booked and busy. She knows just what makes Destin and one of its finest resorts special, and how to make everyone’s experience something they will cherish and keep coming back for year after year.

What advice would you give to young people/entrepreneurs with a similar trajectory to yours?

Practice patience and humility in everything you do. The hospitality industry is fun and exciting but also leaves guests and clients vulnerable as they are looking to you to fulfill a certain expectation. Their time, money, and experiences are important to them, and therefore it must be important to you. When facing challenges in the hospitality industry, it is always important to put yourselves in their shoes and remember that each challenge is an opportunity for growth and development.

How do you hope to make an impact within your community?

By working at the Henderson, I hope to make Destin and the surrounding communities a destination for luxury travel, as well as a place for personalized hospitality and unique events. In turn, this would bring a new age and standard of tourism to this area that I have grown up in and love dearly.

Who is the single greatest person who influenced/supported your journey to success? 

My husband and family have supported me endlessly, but within my career, I would say my Director, Samantha Corbin, has had such an impact on me. She is a wonderful mentor and teacher.

What motivates you?  

In events, my motivation is rooted in my relationships with my clients. I know they trust me to make their meeting, trip, event, and experience successful. This drives me to be the best partner to them I can be and strive for excellence with them. I am also motivated by peers to be a leader in the evolution of hospitality standards as this will impact future trends and events.

What would you go back and tell newly 20-year-old you?  

 I would tell my 20-year-old self to value the people in front of you as their experience will continue your education far after you graduate and into your career. Your relationships with your clients, peers, and teachers are your biggest asset as you continue to develop in the years ahead.