Jessica Proffitt, 26, Destin

President, Proffitt PR

Business Strategy: Stategy. Inform. Connect. Growth. Savvy. Create.

Definition of Success: Learning, earning and yearning. My success is derived from and directly correlates with the success and growth of my clients’ businesses.

Role Model/Mentor: Kay Phelan, president of Phelan & Lowery. I’ve worked with Kay since the beginning of my career in 2007. I soak up her knowledge and knack for traditional public relations like a sponge.

Hardest Lesson: As a young adult, by nature it is easy to be naïve and make quick decisions. I’ve learned to remove myself from a situation and analyze it from afar before coming to a conclusion.

What advice would you give your 16-year-old self? Slow down!

I get my inspiration from … My parents. They’re my biggest fans and have instilled me with the drive and determination to be the next President of the United States.

Northwest Florida Business Growth: Continue to help raise awareness of our beautiful area and this hidden gem we call the Emerald Coast.

What I plan to be doing in 10 years: Rubbing elbows in the White House. No, really, I strive to elevate my business, brand and connections nationwide, which in turn will help my clients achieve their goals.

Fun: Travel, boating, snow skiing, golf, yoga, exercise, entertain, meet new people and enjoy life to the fullest.