Homes & Land to Offer Listings on Yahoo!

TALLAHASSEE — Homes & Land announced on Wednesday that it will begin to offer its Realtor® advertisers featured listings on Yahoo! Real Estate.

   With this new ad package, Homes & Land Realtors are able to promote specific homes as featured listings on Yahoo! Real Estate at the top of its local search results pages, increasing exposure for home listings.

   According to comScore Media Metrix, the number of unique visitors to real estate sites was up to 41.2 million in the past year, and Yahoo! Real Estate has seen its unique visitors increase 22 percent in year over year analysis. Additionally, Yahoo! Real Estate visitors are twice as likely as Internet users to purchase a new residence in the next six months and almost twice as likely to have sold or changed their primary residence in the last six months. (comScore Media Metrix July 2008 report)

   “Home sellers engage Realtors® who are savvy marketers and expect their homes to be advertised in well-branded areas,” said Rob Wicker, Homes & Land’s Chief Marketing Officer. “Featured listings are a vital tool in attracting active buyers as well as an important way for our advertisers to demonstrate to their sellers that their home sale is a top priority.”

   The agreement allows Homes & Land Realtor® advertisers to purchase featured listings on Yahoo! Real Estate, one of the largest and fastest-growing real estate Web sites, according to comScore Media Metrix. Realtor® advertisers of Homes & Land publications can purchase featured listings at a special introductory price.

    Yahoo! Real Estate’s Web site http://realestate.yahoo.com showcases featured listings based on qualifiers such as zip codes, cities, beds, baths and price ranges. Yahoo! Real Estate averages over 5 million unique visitors monthly, according to comScore Media Metrix.

   “This relationship brings together Yahoo! Real Estate’s substantial audience of home buyers with Homes & Land’s long history of serving the advertising needs of local real estate agents,” said Steve Schultz, senior director of Yahoo! Real Estate.

   Homes & Land advertisers may upgrade any of their online listings easily by choosing the Featured Listing option associated with their property on their account at HomesAndLand.com.

    “There continues to be growth in online real estate searches and listings,” added Wicker. “Offering our advertisers more ways to reach online active buyers in the marketplace is essential in assisting with their business goals.”