Brian and Jenna Leigh Burger, 30, Fort Walton Beach

Owners, Tijuana Flats in Fort Walton Beach and Pensacola

Business Philosophy Perfect food, perfect service, community involvement.

Definition of Success: Setting ambitious goals and then achieving them by leaps and bounds.

Role Model/Mentor: Brian: My Pop Pop taught me the value of hard work and fun. When I was little he’d wake me up at 5 a.m. to go surfing, then he’d take me back to fix our neighbor’s roof. Jenna Leigh: My grandmothers. Grandma Caldwell gets up every morning and sings, “This is the day the Lord has made, let us rejoice and be glad in it.” This brings me joy and perspective. My Grannie taught us that being different is best, and boring is just not acceptable.

Hardest Lesson Learned: Brian: Method and repetition cannot create customer service, only inspiration can. Inspire your people to love their customers and they will amaze you.

Northwest Florida Business Growth: Jenna Leigh: We should be focused on the retention of young professionals in this community, particularly our military personnel. I feel that creating a hip, trendy and beach-focused community that competes with other municipalities for business and pleasure is the key.

Reading: Brian: “The 21 Irrefutable Laws of Leadership,” “Comprehensive Guide to Refrigeration and Air Conditioning.” Both are vital to the restaurant industry. And, “Abraham Lincoln: Vampire Hunter.” Jenna Leigh: National Book Award winners and John Steinbeck.

Fun: Jenna Leigh: We both enjoy the beach, boating, our dogs and camping. Brian is an avid surfer, novice fisherman and brews his own beer. I am a total book nerd. I love to ride my road bike and create new recipes.