Karah Fridley-Young
President, Destin Charity Wine Auction Foundation
Karah Fridley-Young, president of the Destin Charity Wine Auction Foundation (DCWAF), was born and raised in Destin and is a graduate of Fort Walton Beach High School and Auburn University. She has been with DCWAF since 2012, has also served on the board for Young Professionals of Walton County, and currently serves on the board of the Cultural Arts Alliance of Walton County. The United Way included Fridley-Young in its inaugural 40 Under 40 class in 2021, Scarlett Magazine named her Woman of the Year award in 2023, and Habitat for Humanity of Walton County named her Power Woman of the Year. Outside of her professional achievements, Fridley-Young is a devoted dog mom to two golden retrievers, Huck and Honey.
Describe a defining moment in your career.
When I was named president of the DCWAF, which coincided with my tenth work anniversary, it was a milestone that recognized my hard work and provided a moment of reflection. It felt like a culmination of many experiences, highlighting the relationships I’d built, challenges I’d navigated, and the successes we’d achieved together.
How do you define success?
As a nonprofit leader, I define success through a combination of impact, sustainability, and community engagement. Success means making a measurable difference in the lives of those we serve, ensuring that the organization can continue its work over the long term, fostering a strong, committed team, and adapting to challenges.
When were you met with a crossroads decision, and how did you face that?
The pandemic prompted all of us to reevaluate how and why we do things. With our traditional fundraising model disrupted and the urgent needs of our charities becoming more apparent, we knew we had to find innovative ways to continue raising funds for children in need. It was a time that challenged my team to think creatively and adapt to new circumstances because despite the obstacles, our mission remained critical.
What lessons have you learned along the way that improved your professional life?
Be authentic and invest in yourself. Staying true to yourself fosters trust and strengthens relationships with colleagues.
What advice do you have for young women pursuing their careers?
Trust yourself and embrace your voice—contributing to discussions and sharing ideas leads to new opportunities. Seek mentorship and build a strong network. Surrounding yourself with those you admire and a tribe that supports you is vital. Invest in yourself, practice resilience, have humility, and play to your strengths.
Videography by Boo Media.
