850 — The Business Magazine of Northwest Florida - Winter 2008

Experts say that while some cutting is probably necessary, this is actually the time to take advantage of a marketing environment that is less cluttered, less expensive, and ripe with opportunity for smart businesses. By Tisha Crews Keller  Strike While…

  The Performing-Arts-Center ConundrumBy Tabitha Yang The soaring crescendos and dramatic decrescendos of Rachmaninoff’s second piano concerto rise and fall in the concert hall. Each note reverberates perfectly in the acoustically flawless venue, leaving the audience spellbound. This is the…

  Bobby Bowden Practices What He Preaches“You’ve got to set standards and have credibility,” says FSU coaching legend Bobby Bowden is in his 33rd season as head football coach at Florida State University and, while times have changed since Bowden…

  Daring to CareBenjamin L. Crump’s Crusade Against GoliathBy Caroline Brewster Benjamin L. Crump is no stranger to adversity. Raised by his mother and grandmother, the self-proclaimed “little black boy from the projects of North Carolina” has grown from his…

Whether revamping a business plan, cutting staff or swallowing hard and drawing down even further on an existing line of credit, the economy these days is not for the faint of heart. By John Kennedy  ‘You Have to Get Real’Area…

  Meticulous MarketingSpartacus Marketing Consultants Offers Clients a Focused Message and a Penny-Pinching ApproachBy Bill Hirschman Tammy Saylor-Ramey chose the name Spartacus Marketing Consultants for her Panama City firm partly because it’s a bold title that communicates strength “and cuts…

  Niki Tudge’s Passion for Animals Leads Her to Find Love and Money By Stephanie Castellano In spite of the nation’s financial turmoil, the pet industry these days is thriving. With experts projecting an annual growth rate of between 10…

 Adaptive Apalachicola Looks to Reinvent Itself – AgainBy Jason Dehart Living and breathing with the ebb and flow of tide and wind, Apalachicola is seeking to re-create itself – once again. Cotton, lumber, seafood – even World War II –…