Author: Jordan Harrison

Awarding Excellence

After 28 years in the classroom, it would be safe to say that teaching has helped put a roof over Jacqueline Sheffield’s head—not just metaphorically. Earlier this year, the 51-year-old math teacher at Fort Walton Beach High School was named…

Grounding Our Future

The rapid change of technological innovations has made the job market more competitive, creating an edge for students who pursue extracurriculars related to the field they will eventually follow. There seems to be little connection between a verdant Florida field…

Forever Learners

It was Gandhi who said, “Live as if you were to die tomorrow; learn as if you were to live forever,” which is the philosophy of living a meaningful life of continuous learning. Today, people proudly brandish this quote on…

When Hobbies Make The Green

Learning a new skill or trade can be daunting, but there’s a lot of money that goes into these pursuits. Despite 59.3% reporting difficulties being able to afford spending on their favorite hobby, data from a Self Financial survey shows…

The Grad Gap

Ignorance creates confidence. Knowledge breeds humility. This is the short version of the Dunning-Kruger Effect (see side bar). This is to say, experience has a way of beating humility into us. There is a growing disparity in the durable skills…

From Hobby to Market

While many people remember a cash-centered square with tables and tents offering mostly fruits, vegetables, and potted plants, innovations have transformed the farmers market into a laboratory for the entrepreneurially minded. There are many advantages to beginning a small business…

Redefining Scholarship

The word “scholar” originally came from Greek skholē, meaning “leisure, especially time spent on intellectual endeavors.” Scholarly pursuits are a cornerstone of Western civilization and a driving force for technological change and innovations in the global economy. However, our modern…

Sound Bytes Fall 2025

Capital // Local Honors Distinguished bankers in the Capital In keeping with tradition, the Florida Bankers Association (FBA) presented awards to a select group of deserving bankers during its 137th annual meeting. The distinguished awards recognize individuals for their dedication…

Higher Education Embraces Generative AI

Generative AI appeared like a slow-moving tsunami, just a ripple on the horizon that concerned citizens watched with great interest. GPT-1 (Generative Pre-trained Transformer 1) was released in 2018 and was largely limited in scope, accuracy, and comprehensibility. Those keeping…

Accelerating Success

Raised during the age of the internet, millennials had a leg up on older generations in mastering all that the world wide web brought to the table. But generations Z and A are coming up during a new apex of…

Ashley Guy

When Ashley Guy opened the doors to her first Tallulah store, she wasn’t just starting a business—she was creating a new category of wellness. Today, Tallulah sets the standard for plant-based retail, legal psychedelics, and functional self-care across the Southeast.…

Alluxsuites at 1876

Business is conducted at the capital. While many of Tallahassee’s visitors are transient, staying for days or weeks at a time, high-quality hotels are limited, opening a gap for travelers seeking apartment-like comforts rather than a simple refuge while staying…

Ashley Herrick

Tourism is an integral facet of the Emerald Coast economy. Ashley Herrick plays a vital role in ensuring the Henderson Beach Resort stays booked and busy. She knows just what makes Destin and one of its finest resorts special, and…

Season: Tranquility and Traffic

Living near the coast has many benefits. According to a study of more than 1.3 million participants by the journal of Environmental Health Perspectives, residing close to a large body of water reports an overall reduction in mortality by 12…

Growing Pains

For decades, Emerald Coast locals have been battling tourism-congested commutes up and down Highway 98. In Fort Walton Beach, a convergence of local and transient travelers has created a bottleneck at the Brooks Bridge. A new bridge, planned for completion…

Kailien Silva

Kailien Silva believes that character development is key to future success and that change is a valuable component of growth that can help one find their own self-worth. In her role, she strives to help those facing legal challenges address…

Carolina Waldroff

Creating images that are vibrant, bold, dramatic, and timeless describes the work that Carolina Waldroff does as a photographer. She got her start in business through the encouragement of her family, husband, and best friend who was also an early…

Lydia Williams

Lydia Williams has a passion for promoting Florida. She lives, works, and plays here, and it isn’t lost on her how lucky she is while watching over 142 million people who visit Florida each year. Her home is a destination,…

Joshua Henderson

Connection and quantifiable growth are the secrets to Joshua Henderson’s success. The advertising consultant for Cumulus Media—an audio-forward media company that delivers content to 250 million people monthly. Henderson also believes in giving back to his community and supporting local…

Lillian Baker

Lillian Baker looks through her lens to tell each client's life story. As a lifestyle, branding, and family photographer, she aims and shoots to capture meaningful moments you can forever keep. From business brand photos to a family portrait session…

Shardai Sallye

At 23, Shardai Sallye is still young herself, yet she’s highly attuned to the importance of the next generations, so much so that each school day she makes tangible impacts on students' lives at the SHE Academy, an after-school mentorship…

Trading in a Digital Market

Global Demand for Digital CurrencyCryptocurrencies are growing in popularity as a decentralized global currency. The current global market cap is roughly $2.73 trillion, with an increasing number of merchants accepting cryptocurrencies as legal tender. Unlike physical monies, which can always…

Summer 2025 SoundBytes

CAPITAL // LOCAL HONORS LEON COUNTY RECOGNIZED FOR INFRASTRUCTURE IMPROVEMENTS  Leon County Government has been recognized for its outstanding commitment to public infrastructure, earning six Project of the Year Awards from the American Public Works Association (APWA) Big Bend Branch.…

 Conner Morrison

With a strong understanding of complex real estate transactions, a passion for teaching, and a robust education that includes a master’s in business administration, Conner Morrison works to support and elevate the professionals of the Cocoran Reverie luxury real estate…

Sandestin Real Estate

Luxury in real estate isn’t necessarily defined by price point,” says Sara Becnel, president of Sandestin Investments and managing partner of The Agency Northwest Florida Beaches. “It’s about ensuring that anyone who entrusts us with their real estate needs feels…

What's Brewing on the Beach?

3rd PLANET BREWING Ten years ago, Tim McCool put his head together with homebrewer and fellow Air Force veteran Jason Doster to bring to Niceville its first microbrewery with the goal of creating quality beer and a new community hub.…

Philip Bonabi

Philip Bonabi leads the Beaches Construction team in handling new builds, remodels, renovations, and repairs for residential and commercial projects in Bay and Walton Counties. His construction career spans hospitals, aviation, residential neighborhoods, and more, making him adept in a…

Jaynie Mitchell Sundberg

 Born and raised in northwest Florida, from the coast to the capital, Jaynie Mitchell Sundberg is set on helping people invest in the region while she herself invests in the people of the region. On a day-to-day basis, Sundberg meets…

The Business of Banking

Beyond having a great business model, products, goods, and services, all businesses require stable financial and asset management. With approximately 92 percent of global trade conducted electronically, there is a growing need for innovative solutions to banking needs. We briefly…

Katie Anderson

Katie Anderson will be the first to tell you that social media is essential to the success of a business. In 2019, she rode the wave of the influx of social media platforms, bringing to life a marketing company that…

Brooke Kromer

As a former NFL sports host, Brooke Kromer moved around often. That is, until she found her forever home in 30A. That “just right” feeling is something she aspires to help every client find when she hands them the keys…

Christie Petruzzelli

 Growing up, Christie Petruzzelli was always playing a sport or auditioning for a part in a show. She’s competitive by nature—subscribing to the belief that with the right focus, attitude, and energy, she can master nearly anything. This point-of-view has…

Maya Sargent

Originally from the United Kingdom, Maya Sargent knew she wanted to create her version of the American dream. This dream included being a friendly, familiar face and the voice piece for a community, as a reporter. After moving to the…

Matthew Minnix

Matthew Minnix is the co-owner of Thick Cookie Co., a bakery that got its start with online and pop-up sales and recently opened a storefront in Fort Walton Beach. The process of opening the shop that specializes in thick, chewy…

Morgan Page

Morgan Page is co-owner of Thick Cookie Co., a bakery specializing in thick, chewy cookies that got its start in online and pop-up sales and recently opened a storefront in the Fort Walton Beach downtown area. She hopes her business…

Vacation Rental Resilience

Tourism is Florida’s No. 1 economic engine, and in Walton County, it plays an especially pivotal role. The scenic 30A corridor is not just a beloved stretch of sugar-white sand and turquoise water; it’s also home to a tourism ecosystem…

Koby Townsend

A desire to improve his community’s quality of life is the primary goal that guides Koby Townsend in his work. In his career of service, he hopes to create opportunities that allow residents to live comfortable lives, where young people…

Amanda Campbell

Amanda Campbell leads her life with a servant’s heart. Campbell has been volunteering since she was a little girl, which led to her career path in non-profits. In her role, she raises awareness for Legal Services of North Florida, which…

The Free Market

I have recently spoken with business owners and entrepreneurs concerned over the rising costs of imported raw materials—many of which, such as precious minerals, cannot be easily obtained domestically. This issue’s letter is a response to these worries—an opening volley…

Bradley Copeland

Bradley Copeland considers art to be her religion, and since moving to the area in 2019, she’s shared her faith with a growing audience. With the Cultural Arts Alliance, Copeland helped start an art program at the Walton Correctional Institution.…