Florida Blue Names Hong Potomski Northwest Market President
PENSACOLA, Fla. – [FEB 9, 2026] – Florida Blue, the leading health insurer in the state, has named Hong Potomski as market president for Northwest Florida, a newly created position. This role will oversee regional business strategy and community engagement efforts spanning 19 Panhandle counties.
Potomski brings more than 20 years of health care experience to the position, most recently serving as Northwest Florida Market Leader. A Pensacola native with strong local connections, she joined Florida Blue in 2021 and has been instrumental in developing and leading programs and partnerships to serve individuals, businesses, and communities across the area.
Hong’s commitment to empowering healthy communities and improving health literacy and access to affordable, quality care makes her a natural fit for this role,” said Kari Regar, senior vice president, Florida Market Leader at Florida Blue. “We are pleased to celebrate her promotion and confident her leadership will have a profound impact on the communities we serve across Northwest Florida.”
As Market President, Potomski will work closely with local customers, health care providers, business leaders, and community organizations in the Pensacola, Panama City and Tallahassee markets and surrounding areas to improve health outcomes and access to care. With her background in strategy, business development, and operations within hospital and payor organizations, Hong brings valuable expertise to advance health care improvements in the region.
“I am thrilled to take on this new role and am committed to making a meaningful difference in the lives of our members and the communities we serve,” said Potomski. “I am passionate about improving health outcomes, increasing access to care, and empowering individuals to take control of their health. I look forward to working collaboratively with our partners and stakeholders to drive positive change and advance the health and well-being of our region.”
Potomski holds a Bachelor of Science in Business Administration from the University of Central Florida and dual Masters from the University of West Florida. In addition, Potomski is recognized as a Fellow of the American College of Healthcare Executives. She invests time and serves the community with various organizations, including Florida’s Great Northwest, Greater Pensacola Chamber, United Way of Emerald Coast, Florida State University College of Medicine, Greater Tallahassee Chamber, University of West Florida’s College of Health, and Pace Center for Girls.
She has been recognized for her community contributions, including a Pinnacle award from 850 Magazine, a Healthcare Harmony award from the Escambia and Santa Rosa County Medical Society, and being named one of seven Rising Executives by Florida Trend. Potomski is also an alumna and actively involved with both Leadership Pensacola and Leadership Florida.
About Florida Blue
Driven by its mission of helping people and communities achieve better health, Florida Blue is the leading health insurer in Florida, and part of GuideWell, a not-for-profit health solutions company. Florida Blue offers a range of health plans and personalized care programs for individuals, families, businesses of all sizes, and Medicare beneficiaries. For over 80 years, the organization has been member centric and committed to making health care as accessible and affordable as possible. Serving more than six million members across all 67 Florida counties, Florida Blue has more than 8,000 employees and is headquartered in Jacksonville, Fla., is owned by its policyholders, and is an independent licensee of the Blue Cross Blue Shield Association.
For additional information visit www.FloridaBlue.com. For the latest news and content, visit the Florida Blue Newsroom, and follow Florida Blue on Facebook, LinkedIn, and Instagram @Florida.Blue; and X (formerly Twitter) @FLBlue.
