Kickstarter Matches Idea People with Micro-Capitalists
A Little Help From Your Friends
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East Hill Honey Co., Pensacola
Courtesy Mark Paternack
Thomas and Emily Van Horn
Thomas and Emily Van Horn are a professional beekeeping duo, healthful entrepreneurs and major activists in the food artisan movement.
Not so long ago though, their business venture was nothing more than a sweet weekend hobby for a charming young couple in Pensacola’s East Hill community. Thanks to their successful Kickstarter campaign and widespread community support, East Hill Honey Co. quickly turned into something much, much more.
After just 30 days on Kickstarter, on Aug 6, 2012, 309 backers contributed $22,701 to help bring the couple’s dreams to fruition. More valuable than their financial support, Thomas said, was the exposure it gave his young company.
“I could have easily taken out a loan,” explained Thomas. “In the grand scheme of things, it’s not that much money. But the thing that was invaluable is the marketing. It forces you to sit down and make a video about your mission and who you are.”
The funds from their Kickstarter campaign went to constructing a “honey house,” a certified building where they can bottle and extract honey in order to sell it to a third party distributor. Today, their products can be found in nearly 30 grocery stores throughout the region.