Together, they started their careers at an agency in Atlanta, she on the public relations side of the house, he on the advertising side. But Carrie and Curtis Zimmerman found that the demands of work and metropolitan living left them with little time to spend with their two small children. So it was that, after considering a few alternatives, they moved to Carrie’s hometown of Tallahassee, not intending to start a business, but to enjoy parenthood and be close to family. Almost immediately, however, businesses with whom the Zimmermans had worked in Atlanta sought them out and an agency was born. Today, that agency employs 164 people and has an international clientele and annual billings of $160 million.